Better-For-You grocer, Farm Boy, plans to revolutionize the Canadian food market.

Farm Boy is a grocery chain based in Ottawa but quickly becoming a household name in all of Ontario. Their open, farm-fresh aesthetic fits perfectly with the better-for-you trend where shoppers want to understand where their food comes from and what it is made of.

Jeff York, co-CEO of Farm Boy, previously helped Giant Tiger move from a regional brand to a national brand. He intends to do the same thing with Farm Boy.

The company is currently expanding into Southern Ontario, but has their sites on Alberta and BC in the near future. They just opened a Farm Boy down the street from the Matrix Complete Retail head office in Burlington.

Farm boy main section. Pizza oven. Cheese bunker.
Organic vegtables at farm boy in refrigerated section.

We are excited to see how Farm Boy grows and evolves. Read about their plans on Retail Insider:

Note. This is not a portfolio piece. We are appreciating what Farm Boy is doing regarding their business.